Contemporary : (Record no. 2245)

000 -LEADER
fixed length control field 00630nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260414134439.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260414b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259921261
040 ## - CATALOGING SOURCE
Original cataloging agency NMSCST
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number A681 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
Relator term author.
245 ## - TITLE STATEMENT
Title Contemporary :
Remainder of title advertising and integrated marketing communications /
Statement of responsibility, etc. William F. Arens and Michael F. Weigold.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 714p.
Other physical details col, ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600-699 Technology and Applied Science
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
Relator term author.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price RFID Tag Total Checkouts Full call number Barcode Date last seen Price effective from Item type
          NON-FICTION COLLEGE LIBRARY COLLEGE LIBRARY Core Collection 2026-04-14 3911.00 8091   659.1 A681 2017 8091 2026-04-14 2026-04-14 Book