Teaching public relations : principles and practices for effective learning / Peter M. Smudde.
By: Smudde, Peter M [author.]
Publisher: New York : Routledge, Taylor & Francis Group, 2020Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 978-0-367-42142-7Subject(s): Public relations -- Study and teachingGenre/Form: Non-FictionAdditional physical formats: Print version:: Teaching public relationsDDC classification: 659.2017 S666 2020 Summary: "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher.| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
| Book | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVE | NON-FICTION | Grad 659.2017 S666 2020 c2 (Browse shelf) | 10349 | c2 | Available | 10349 | ||
| Book | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVE | NON-FICTION | 659.2017 S666 2020 (Browse shelf) | 9848 | Available | 9848 | |||
| Book | GRADUATE LIBRARY | GRADUATE LIBRARY Graduate School | NON-FICTION | Grad 659.2017 S666 2020 c.3 (Browse shelf) | 10462 | c.3 | Available | 10462 |
Browsing COLLEGE LIBRARY Shelves , Shelving location: RESERVE , Collection code: NON-FICTION Close shelf browser
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| Grad 658.4092 L434 2019 c.1 Leadership : contemporary critical perspectives / | Grad 658.4092 L434 2019 c.2 Leadership : contemporary critical perspectives / | Grad 658.800 T531 2021 Database analytics / | Grad 659.2017 S666 2020 c2 Teaching public relations : principles and practices for effective learning / | Grad 808.002854678 C319 2020 Writing and editing for digital media / | GRef 004.03 C899 2022 v.1 Encyclopedia of computer information technology / | GRef 004.03 C899 2022 v.2 Encyclopedia of computer information technology / |
Includes bibliographical references and index.
"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher.
600-699 Technology and Applied Science
Description based on print version record and CIP data provided by publisher.
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