Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.
By: O'Guinn, Thomas C [author.]
Contributor(s): Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.]
Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781337110211Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planning | Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O34 2019
Contents:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Book | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVE | NON-FICTION | 659.1 O357 2019 (Browse shelf) | 10488 | Available | 10488 |
Total holds: 0
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| 658.872 M147 2020 Dynamic digital marketing : master the world of online and social media marketing to grow your business / | 658.872 M379 2017 c.1 Social media marketing / | 658.872 M379 2017 c.2 Social media marketing / | 659.1 O357 2019 Advertising and integrated brand promotion / | 659.2/930776 U722 2020 Urban events, place branding and promotion : place event marketing / | 659.2 C466 2020 Public relations : strategies and tactics / | 659.2 G273 2023 Public relations & event management : understanding professional applications / |
Includes bibliographical references and index.
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
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