02724cam a2200373 i 4500 21131813 OSt 20251114153716.0 m |o d | cr ||||||||||| 190807s2020 nyu ob 001 0 eng 2019033572 978-0-367-42142-7 DLC eng DLC rda DLC pcc 659.2017 S666 2020 23 Smudde, Peter M., author. Teaching public relations : principles and practices for effective learning / Peter M. Smudde. New York : Routledge, Taylor & Francis Group, 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher. 600-699 Description based on print version record and CIP data provided by publisher. Public relations Study and teaching. Non-Fiction Print version: Smudde, Peter M.. Teaching public relations New York : Routledge, Taylor & Francis Group, 2020. 9780367421410 (DLC) 2019033571 7 cbc orignew 1 ecip 20 y-gencatlg ddc RES 5 193 193 0 0 ddc 0 0 NFIC CL CL RES 2023-07-05 Purchased (MegaTEXTS Phil. Inc.) 5320.00 9848 5 659.2017 S666 2020 9848 2025-11-19 2025-11-14 2023-07-05 BK 0 0 ddc 0 0 NFIC CL CL RES 2023-07-05 Purchased (MegaTEXTS Phil. Inc.) 5320.00 10349 0 Grad 659.2017 S666 2020 c2 10349 2023-07-18 c2 2023-07-05 BK 0 0 ddc 0 0 NFIC GL GL GRAD 2023-07-21 Purchased (MegaTEXTS Phil. Inc.) 5320.00 10462 0 Grad 659.2017 S666 2020 c.3 10462 2023-07-21 c.3 2023-07-21 BK