Durrant, Nancy,  <br/><br/>
Brand management :   a strategic approach /  
Nancy Durrant.  
 - New York, NY :   Larsen & Keller,   c2022. 
 - viii, 236p.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/>
<br/><br/><label>ISBN: </label>9781641725712 
<br/><br/><label>Subjects--Personal Names: </label><br/>Product management. <br/>Brand name products--Management. <br/>Marketing--Management. 
<br/><br/><label>Dewey Class. No.: </label>658.5 D965 2022