00648nam a22002057a 4500 20260317083221.0 260316b ||||| |||| 00| 0 eng d 9781641725712 658.5 D965 2022 Durrant, Nancy, author. Brand management : a strategic approach / Nancy Durrant. New York, NY : Larsen & Keller, c2022. viii, 236p. Includes bibliographical references and index. 600-699 Product management. Brand name products--Management. Marketing--Management. ddc BK 2 1966 1966 0 0 ddc 0 0 NFIC CL CL RES 2026-03-16 11924 2 658.5 D965 2022 11924 2026-03-17 2026-03-17 2026-03-16 BK