TY  - BOOK
AU  - Durrant,Nancy
TI  - Brand management : : a strategic approach / 
SN  - 9781641725712
U1  - 658.5 D965 2022 
PY  - 2022///
CY  - New York, NY : 
PB  - Larsen & Keller, 
KW  - Product management. 
KW  - Brand name products--Management. 
KW  - Marketing--Management. 
N1  - Includes bibliographical references and index.; 600-699
ER  -