02836cam a2200349 i 45000010009000000050017000090080041000260100017000670200030000840200026001140400031001400420008001710500026001790820023002052450167002282460039003952640053004343000050004873360026005373370028005633380027005915040051006185201459006696500036021286500021021646500025021857000038022107000047022487000029022957100026023247760136023502106714920251027205634.0190710s2019    enk      b    001 0 eng    a  2019029299  a9781786394286q(hardback)  z9781786394309q(ePUB)  aDLCbengcNMSCSTerdadDLC  apcc00aG156.5.S87bS964 202000a910.688bH353 202000aSustainable destination branding and marketing :bstrategies for tourism development /cedited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan.20aStrategies for tourism development 1aOxfordshire OX, UK ;aBoston, MA :bCAB,c[2020]  axiii, 244 pages :cillustrations (some color)  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--cProvided by publisher. 0aSustainable tourismxMarketing. 0aPlace marketing. 0aBranding (Marketing)1 aSharma, Anukrati,d1981-eeditor.1 aPulido Fernández, Juan Ignacio,eeditor.1 aHassan, Azizul,eeditor.2 aC.A.B. International.08iOnline version:tSustainable destination branding and marketingdBoston : CAB International, 2020.z9781786394293w(DLC) 2019029300