03083cam a2200397 i 4500 197 197 21067149 20251027205634.0 190710s2019 enk b 001 0 eng 2019029299 9781786394286 (hardback) 9781786394309 (ePUB) DLC eng NMSCST rda DLC pcc G156.5.S87 S964 2020 910.688 H353 2020 Sustainable destination branding and marketing : strategies for tourism development / edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan. Strategies for tourism development Oxfordshire OX, UK ; Boston, MA : CAB, [2020] xiii, 244 pages : illustrations (some color) text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- Provided by publisher. Sustainable tourism Marketing. Place marketing. Branding (Marketing) Sharma, Anukrati, 1981- editor. Pulido Fernández, Juan Ignacio, editor. Hassan, Azizul, editor. C.A.B. International. Online version: Sustainable destination branding and marketing Boston : CAB International, 2020. 9781786394293 (DLC) 2019029300 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 0 ddc 0 0 NFIC CL CL RES 2023-07-05 Purchased (Belview) 13975.00 9916 0 910.688 S964 2020 c.1 9916 2023-07-05 c.1 2023-07-05 BK 0 0 ddc 0 0 NFIC GL GL GRAD 2023-07-05 Purchased (Belview) 13975.00 9917 0 Grad 910.688 S964 2020 c.2 9917 2023-07-05 c.2 2023-07-05 BK