strategies for tourism development Sharma, Anukrati 1981- editor. Pulido Fernández, Juan Ignacio editor. Hassan, Azizul editor. C.A.B. International text bibliography enk 2019 monographic eng

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xiii, 244 pages : illustrations (some color) "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan. Includes bibliographical references and index. Sustainable tourism Marketing Place marketing Branding (Marketing) G156.5.S87 S964 2020 910.688 H353 2020 Boston : CAB International, 2020. (DLC) 2019029300 9781786394286 2019029299 DLC 190710 20251027205634.0 21067149 eng