Chavez, Tom,  <br/><br/>
Data driven :   harnessing data and AI to reinvent customer engagement / 
Tom Chavez, Chris O'hara, Vivek Vaidya. 
 - New York :   McGraw Hill Education,   c2019.  
 - xx, 230p.  
<br/><br/>Includes index.  
<br/><br/>
<br/><br/><label>ISBN: </label>9781260441536 
<br/><br/><label>Subjects--Personal Names: </label><br/>Consumer Behavior.<br/>Artificial Intelligence (AI) & Semantics.
<br/><br/><label>Dewey Class. No.: </label>658.8 C512 2019