TY  - BOOK
AU  - Chavez,Tom
AU  - O'Hara,Chris
AU  - Vaidya,Vivek
TI  - Data driven : : harnessing data and AI to reinvent customer engagement 
SN  - 9781260441536
U1  - 658.8 C512 2019 
PY  - 2019///.
CY  - New York : 
PB  - McGraw Hill Education, 
KW  - Consumer Behavior.
KW  - Artificial Intelligence (AI) & Semantics.
N1  - Includes index.; 600-699
ER  -