02989cam a2200325 i 450000100090000000300040000900500170001300800410003001000170007102000220008804000360011004200080014605000250015408200290017910000280020824501150023625000190035126400450037030000260041533600210044133700250046233800230048750504530051052013360096365000600229965000480235965000540240765000220246177601800248320912017OSt20260316162854.0190327s2019    enk           000 0 eng c  a  2019013425  a978-0-7494-9729-3  aLBSOR/DLCbengcLBSORerdadDLC  apcc00aPE1479.B87bT35 201900a808.06/665 T138 20192231 aTalbot, Fiona,eauthor.10aHow to write effective business English :byour guide to excellent professional communication /cFiona Talbot.  aThird edition. 1aLondon ;aNew York :bKogan Page,c2019.  ax, 150 pages ;c23 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier0 aWhy are you writing? -- Business writing for today -- Quality matters -- Writing across generations-for colleagues as well as clients -- Telling your story through social media -- Standard or variant English? -- Writing globally? Or in multinational teams? -- E-mail and instant messaging -- Punctuation and grammar tips -- Practical conventions and common confusions -- Paper is here to stay -- Conclusion: What will you do differently-and better?  a"How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, this book sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English uses real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource"--cProvided by publisher. 0aEnglish languagexBusiness EnglishxStudy and teaching. 0aBusiness communicationxStudy and teaching. 0aEnglish languagevTextbooks for foreign speakers. 0aBusiness writing.08iOnline version:aTalbot, Fiona, author.tHow to write effective business EnglishbThird edition.dLondon ; New York : Kogan Page Limited, 2019z9780749497309w(DLC) 2019016212