Arens, William F. <br/><br/>
Contemporary :  advertising and integrated marketing communications / 
William F. Arens and Michael F. Weigold. 
 - 5th ed. 
 - New York:  McGraw Hill,  2017. 
 - xxxi, 714p.  col, ill. 
<br/><br/>Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781259921261 
<br/><br/><label>Dewey Class. No.: </label>659.1  /  A681 2017