TY  - BOOK
AU  -  Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary: advertising and integrated marketing communications 
SN  - 9781259921261
U1  - 659.1 
PY  - 2017///
CY  - New York
PB  - McGraw Hill
N1  - Includes index; 600-699
ER  -