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  <titleInfo>
    <title>Innovator's playbook</title>
    <subTitle>how to create great products, services &amp; experiences that your customers will love</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Nathan Baird</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Australia</placeTerm>
    </place>
    <publisher>Wiley</publisher>
    <dateIssued>c2020</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 207 pages : color illustrations.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Baird, Nathan</note>
  <note>Includes bibliography and index.</note>
  <subject>
    <topic>Technological innovations</topic>
  </subject>
  <subject>
    <topic>Creative ability in business</topic>
  </subject>
  <subject>
    <topic>Entrepreneurship</topic>
  </subject>
  <subject>
    <topic>Business</topic>
  </subject>
  <subject>
    <topic>Customer relations</topic>
  </subject>
  <subject>
    <topic>Customer services</topic>
  </subject>
  <classification authority="ddc">Grad. 658.4063  B163 2020</classification>
  <identifier type="isbn">978-0-730-38364-2</identifier>
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    <recordCreationDate encoding="marc">230713</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251027205643.0</recordChangeDate>
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