Essentials of strategic management
the quest for competitive advantage
John E. Gamble
creator
Margaret A. Peteraf
Arthur A. Thompson
text
New York
McGraw-Hill
c2019
6th edition.
monographic
eng
xxix, 393 pages : color illustrations.
Gamble, John E., Peteraf, Margaret A., Thompson, Arthur A.
Includes references and index.
Strategic planning
Business planning
Competition
Research
Technology and state
Technology transfer
Grad 658.4012 G191 2019
978-1-260-09227-1
230720
20251027205701.0