02503cam a22003258i 450000100090000000300040000900500170001300800410003001000170007102000300008804000230011804200080014105000210014908200320017024501010020226300090030326400690031230000230038133600260040433700280043033800270045849000560048550400510054152013230059265000200191565000210193565000310195670000300198777601600201721090317OSt20251027205709.0190718s2019    enk      b    001 0 eng    a  2019028102  a9781138354395q(hardback)  aDLCbengerdacDLC  apcc00aHT325b.U74 201900a659.2/930776bU722 202022300aUrban events, place branding and promotion :bplace event marketing /cedited by Waldemar Cudny.  a1910 1aMilton Park, Abingdon, Oxon ;aNew York, NY :bRoutledge,c2020.  axiii, 205pages cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aRoutledge contemporary perspectives on urban growth  aIncludes bibliographical references and index.  a"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"--cProvided by publisher. 0aCity promotion. 0aPlace marketing. 0aSpecial eventsxMarketing.1 aCudny, Waldemar,eeditor.08iOnline version:tUrban events, place branding and promotiondMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019.z9780429424847w(DLC) 2019028103