02658cam a22003738i 4500 596 596 21090317 OSt 20251027205709.0 190718s2019 enk b 001 0 eng 2019028102 9781138354395 (hardback) DLC eng rda DLC pcc HT325 .U74 2019 659.2/930776 U722 2020 23 Urban events, place branding and promotion : place event marketing / edited by Waldemar Cudny. 1910 Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020. xiii, 205pages cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge contemporary perspectives on urban growth Includes bibliographical references and index. "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- Provided by publisher. City promotion. Place marketing. Special events Marketing. Cudny, Waldemar, editor. Online version: Urban events, place branding and promotion Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. 9780429424847 (DLC) 2019028103 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 0 ddc 0 0 NFIC CL CL RES 2023-07-24 Purchased (Linar) 18480.00 10487 0 659.2/930776 U722 2020 10487 2023-07-24 2023-07-24 BK