02126cam a2200445 i 4500 597 597 19961195 OSt 20251027205709.0 170817t20192019at a b 001 0 eng d 2017952641 9781337110211 (OCoLC)ocn987766185 YDX eng YDX rda UAB OCLCF VFL DLC lccopycat HF5821 .O34 2019 659.1 O357 2019 23 O'Guinn, Thomas C., author. Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University. Advertising & integrated brand promotion Eighth edition. Australia ; Boston, MA, USA : Cengage, [2019] ©2019 xxiii, 425 pages : color illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. Advertising. Advertising media planning. Advertising. fast (OCoLC)fst00797511 Advertising media planning. fast (OCoLC)fst00797876 Allen, Chris T., author. Scheinbaum, Angeline Close, author. Semenik, Richard J., author. 7 cbc copycat 2 ncip 20 y-gencatlg ddc BK 0 0 ddc 0 0 NFIC CL CL RES 2023-07-24 Purchased (New Century Books) 10488 0 659.1 O357 2019 10488 2023-07-24 2023-07-24 BK