Advertising and public relations law - Maye, Carmen; Moore, Roy L.; Collins, Erik (New York, NY : Routledge, 2020)
The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
Includes bibliographical references and index.
Keywords: Advertising laws -- United States; Public relations and law -- United States