02559cam a2200385 i 4500 612 612 21202965 OSt 20260105093603.0 190912s2020 nyu b 001 0 eng 2019038128 9780367351120 (paperback) DLC eng DLC rda DLC eng fre pcc P99 .H32513 2020 Grad 401/.4 H446 2020 23 Hébert, Louis, 1961- author. Dispositifs pour l'analyse des textes et des images. English An introduction to applied semiotics : tools for text and image analysis / Louis Hébert ; translated from French by Julie Tabler. New York : Routedge, Taylor & Francis Group, 2020. xi, 289 pages ; 26 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- Provided by publisher. Translated from French. Semiotics. Semiotics and literature. Semiotics and art. Tabler, Julie, translator. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1 0 0 ddc 0 0 NFIC GL CL GRAD 2023-07-25 Purchased (Super Pages) 3586.00 10497 1 Grad 401/.4 H446 2020 10497 2026-02-10 2026-01-05 2023-07-25 BK 0 0 ddc 0 0 NFIC GL CL GRAD 2026-04-28 Purchased (Super Pages) 3586.00 12588 0 Grad 401/.4 H446 2020 12588 2026-04-28 C.2 2026-04-28 BK