An tools for text and image analysis Hébert, Louis 1961- creator author. Tabler, Julie translator. text bibliography nyu 2020 monographic eng fre

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xi, 289 pages ; 26 cm "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- Louis Hébert ; translated from French by Julie Tabler. Includes bibliographical references and index. Translated from French. Semiotics Semiotics and literature Semiotics and art P99 .H32513 2020 Grad 401/.4 H446 2020 9780367351120 2019038128 DLC 190912 20260105093603.0 21202965 eng