02810cam a2200397 i 4500999001300000001000900013003000400022005001700026008004100043010001700084020003100101040002800132041001300160042000800173050002200181082003200203100003700235240006600272245013800338264005700476300002700533336002600560337002800586338002700614504005100641520120500692546002801897650001501925650003001940650002301970700003201993906004502025942001502070952016702085952016002252 c612d61221202965OSt20260105093603.0190912s2020 nyu b 001 0 eng a 2019038128 a9780367351120q(paperback) aDLCbengcDLCerdadDLC1 aenghfre apcc00aP99b.H32513 202000aGrad 401/.4 bH446 20202231 aHébert, Louis,d1961-eauthor.10aDispositifs pour l'analyse des textes et des images.lEnglish13aAn introduction to applied semiotics :btools for text and image analysis /cLouis Hébert ; translated from French by Julie Tabler. 1aNew York :bRoutedge, Taylor & Francis Group,c2020. axi, 289 pages ;c26 cm atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier aIncludes bibliographical references and index. a"An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"--cProvided by publisher. aTranslated from French. 0aSemiotics. 0aSemiotics and literature. 0aSemiotics and art.1 aTabler, Julie,etranslator. a7bcbccorignewd1eecipf20gy-gencatlg 2ddccBK01 00102ddc40708NFICaGLbCLcGRADd2023-07-25ePurchased (Super Pages)g3586.00h10497l1oGrad 401/.4 H446 2020p10497r2026-02-10s2026-01-05w2023-07-25yBK 00102ddc40708NFICaGLbCLcGRADd2026-04-28ePurchased (Super Pages)g3586.00h12588l0oGrad 401/.4 H446 2020p12588r2026-04-28tC.2w2026-04-28yBK