02971cam a22003978i 4500 618 618 21113759 OSt 20251027205711.0 190802s2020 nyu b 001 0 eng 2019033710 9781138491182 (paperback) DLC eng rda DLC pcc TX911.3.M27 H378 2020 Grad 647.94068 H353 2020 23 Hassanien, Ahmed, author. Hospitality business development / Ahmed Hassanien and Crispin Dale. 2nd edition 2001 Abingdon, Oxon ; New York, NY : Routledge, 2020. xxvii, 207 pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions. "Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"-- Provided by publisher. Hospitality industry Management. Hospitality industry Planning. Strategic planning. Dale, Crispin, author. Online version: Hassanien, Ahmed, Hospitality business development 2nd edition Abingdon, Oxon ; New York, NY : Routledge, 2020. 9781351033701 (DLC) 2019033711 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 0 ddc 0 0 NFIC GL GL GRAD 2023-07-25 Purchased (Super Pages) 4324.00 10504 0 Grad 647.94068 H353 2020 10504 2023-07-25 2023-07-25 BK