03062cam a22003978i 4500999001300000001000900013003000400022005001700026008004100043010001700084020003100101040002300132042000800155050002700163082003500190100003100225245007400256250001600330263000900346264005500355300002400410336002600434337002800460338002700488504005100515505040800566520118100974650003802155650003602193650002402229700002802253776016902281906004502450942001202495952015702507  c618d61821113759OSt20251027205711.0190802s2020    nyu      b    001 0 eng    a  2019033710  a9781138491182q(paperback)  aDLCbengerdacDLC  apcc00aTX911.3.M27bH378 202000aGrad 647.94068 bH353 20202231 aHassanien, Ahmed,eauthor.10aHospitality business development /cAhmed Hassanien and Crispin Dale.  a2nd edition  a2001 1aAbingdon, Oxon ; New York, NY :bRoutledge,c2020.  axxvii, 207 pages cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.  a"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"--cProvided by publisher. 0aHospitality industryxManagement. 0aHospitality industryxPlanning. 0aStrategic planning.1 aDale, Crispin,eauthor.08iOnline version:aHassanien, Ahmed,tHospitality business developmentb2nd editiondAbingdon, Oxon ; New York, NY : Routledge, 2020.z9781351033701w(DLC) 2019033711  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBK  00102ddc40708NFICaGLbGLcGRADd2023-07-25ePurchased (Super Pages)g4324.00h10504l0oGrad 647.94068 H353 2020p10504r2023-07-25w2023-07-25yBK