| 000 | 00648nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260317083221.0 | ||
| 008 | 260316b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781641725712 | ||
| 082 | _a658.5 D965 2022 | ||
| 100 | 1 |
_aDurrant, Nancy, _eauthor. |
|
| 245 |
_aBrand management : _ba strategic approach / _cNancy Durrant. |
||
| 260 |
_aNew York, NY : _bLarsen & Keller, _cc2022. |
||
| 300 | _aviii, 236p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _a600-699 | ||
| 600 | _aProduct management. | ||
| 600 | _aBrand name products--Management. | ||
| 600 | _aMarketing--Management. | ||
| 942 |
_2ddc _cBK _02 |
||
| 999 |
_c1966 _d1966 |
||