000			00630nam a22002057a 4500
005			20260414134439.0
008			260414b ||||| |||| 00| 0 eng d
020			_a9781259921261
040			_aNMSCST
082			_a659.1 _b A681 2017
100	1		_a Arens, William F. _eauthor.
245			_aContemporary : _badvertising and integrated marketing communications / _cWilliam F. Arens and Michael F. Weigold.
250			_a5th ed.
260			_aNew York: _bMcGraw Hill, _c2017.
300			_axxxi, 714p. _bcol, ill.
504			_aIncludes index.
526			_a600-699
700	1		_aWeigold, Michael F. _eauthor.
942			_2ddc _cBK
999			_c2245 _d2245