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Durrant, Nancy,

Brand management : a strategic approach / Nancy Durrant. - New York, NY : Larsen & Keller, c2022. - viii, 236p.

Includes bibliographical references and index.



ISBN: 9781641725712

Subjects--Personal Names:
Product management.
Brand name products--Management.
Marketing--Management.

Dewey Class. No.: 658.5 D965 2022