Brand management : (Record no. 1966)

000 -LEADER
fixed length control field 00648nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260317083221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260316b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781641725712
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5 D965 2022
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Durrant, Nancy,
Relator term author.
245 ## - TITLE STATEMENT
Title Brand management :
Remainder of title a strategic approach /
Statement of responsibility, etc. Nancy Durrant.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Larsen & Keller,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 236p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600-699 Technology and Applied Science
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Product management.
Personal name Brand name products--Management.
Personal name Marketing--Management.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired RFID Tag Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Item type
          NON-FICTION COLLEGE LIBRARY COLLEGE LIBRARY RESERVE 2026-03-16 11924 2 658.5 D965 2022 11924 2026-03-17 2026-03-17 2026-03-16 Book