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Chavez, Tom,

Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'hara, Vivek Vaidya. - New York : McGraw Hill Education, c2019. - xx, 230p.

Includes index.



ISBN: 9781260441536

Subjects--Personal Names:
Consumer Behavior.
Artificial Intelligence (AI) & Semantics.

Dewey Class. No.: 658.8 C512 2019