| 000 -LEADER |
|---|
| fixed length control field |
00714nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260323153945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260323b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260441536 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 C512 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chavez, Tom, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Data driven : |
| Remainder of title |
harnessing data and AI to reinvent customer engagement / |
| Statement of responsibility, etc. |
Tom Chavez, Chris O'hara, Vivek Vaidya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 230p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
600-699 Technology and Applied Science |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Consumer Behavior. |
|
|---|
| Personal name |
Artificial Intelligence (AI) & Semantics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Hara, Chris, |
| Relator term |
author. |
|
|---|
| Personal name |
Vaidya, Vivek, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |