Contemporary : advertising and integrated marketing communications / William F. Arens and Michael F. Weigold.
By: Arens, William F [author.]
Contributor(s): Weigold, Michael F [author.]
Publisher: New York: McGraw Hill, 2017Edition: 5th edDescription: xxxi, 714p. col, illISBN: 9781259921261DDC classification: 659.1| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Book | COLLEGE LIBRARY | COLLEGE LIBRARY Core Collection | NON-FICTION | 659.1 A681 2017 (Browse shelf) | 8091 | Available | 8091 |
Total holds: 0
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| 650.1 M423 2011 c.2 Personal development for work and life / | 658.45 H997 2019 Managerial communication : strategies and application / | 658.45 H997 2019 Managerial communication : strategies and application / | 659.1 A681 2017 Contemporary : advertising and integrated marketing communications / | 808.0427 S464 2002 c.2 Read, reason, write / | 808.066378 D489 2018 c.3 Developing research writing : a handbook for supervisors and advisors / | 808.8 B814 1991 Introduction to literature / |
Includes index.
600-699 Technology and Applied Science
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