Contemporary : advertising and integrated marketing communications / William F. Arens and Michael F. Weigold.

By: Arens, William F [author.]
Contributor(s): Weigold, Michael F [author.]
Publisher: New York: McGraw Hill, 2017Edition: 5th edDescription: xxxi, 714p. col, illISBN: 9781259921261DDC classification: 659.1
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Item type Current location Home library Collection Call number Vol info Status Date due Barcode Item holds
Book COLLEGE LIBRARY
COLLEGE LIBRARY
Core Collection 		NON-FICTION 659.1 A681 2017 (Browse shelf) 8091 Available 8091
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Includes index.

600-699 Technology and Applied Science

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