Brand management : a strategic approach / Nancy Durrant.
By: Durrant, Nancy [author. ]
Publisher: New York, NY : Larsen & Keller, c2022Description: viii, 236pISBN: 9781641725712Subject(s): Product management | Brand name products--Management | Marketing--ManagementDDC classification: 658.5 D965 2022| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Book | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVE | NON-FICTION | 658.5 D965 2022 (Browse shelf) | 11924 | Available | 11924 |
Total holds: 0
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| 658.45 F645 2020 c. Business and professional communication : putting people first / | 658.472 B477 2020 c.1 Business intelligence : a managerial perspective / | 658.472 B477 2020 c.2 Business intelligence : a managerial perspective / | 658.5 D965 2022 Brand management : a strategic approach / | 658.5 S847 2021 c.1 Operations management / | 658.5 S847 2021 c.2 Operations management / | 658.5 S847 2021 c.3 Operations management / |
Includes bibliographical references and index.
600-699 Technology and Applied Science
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