Brand management : a strategic approach / Nancy Durrant.

By: Durrant, Nancy [author. ]
Publisher: New York, NY : Larsen & Keller, c2022Description: viii, 236pISBN: 9781641725712Subject(s): Product management | Brand name products--Management | Marketing--ManagementDDC classification: 658.5 D965 2022
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NON-FICTION 658.5 D965 2022 (Browse shelf) 11924 Available 11924
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Includes bibliographical references and index.

600-699 Technology and Applied Science

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